Understanding The Strt Co.
Why Settle for Ordinary? Experience the Fusion of Luxury and Street Culture!
The Strt Co. is a premium streetwear brand that celebrates individuality and slow fashion. Their collections of t-shirts, hoodies, and more blend urban energy with avant-garde design. Committed to sustainability, they prioritize ethical sourcing and production, creating timeless, high-quality garments that are both stylish and eco-friendly
Setting The Mood
The client wanted minimal, chic and premium look
Subtle and Neutral colors
Vision Development
The logo explorations for The Strt Co. merge luxury and urban culture through bold typography and a refined color palette. Each design reflects sophistication and modernity, capturing the essence of high-quality streetwear while creating a distinctive identity that resonates with discerning fashion enthusiasts.
The Appeal
Logo
Bold as well as clean logo, with the arrows that are the brand element replace the "T"
Typography
Body and Secondary
Logo and Primary
Poppins Family will be used for body copy and regulatory information.
Nofex is an all caps font that has a very cold body, but still high contrast. The font is impressive and features a clean and elegant font, professionally shaped and as a result, it easily match a variety of creation that required a different touch.
Color Palette
#292621
#F2EFE9
The following is a set of primary colors of The Strt Co. These colors can be used for packaging,digital and retail products.
The Looks That Please
Illustrative Bits
The pattern that has a high recall value. Made with repeated monograms. Primarily in packaging and subtly with other packaging.
Wrap it up
The Wearables
